How Does An MLS Listing Affect My FSBO Listing on Zillow/Trulia?
The default behavior of Zillow.com (which owns and feeds into Trulia.com) is to override your FSBO listing with the MLS data.
Can I stop the MLS listing from overriding the Zillow FSBO listing?
Yes, but it is not recommended. When you are filling out the MLS listing forms on homecoin.com, the forms will ask if you want your MLS listing to syndicate to 3rdParty websites (e.g. Zillow/Trulia). By selecting "No", the MLS listing will not override your existing Zillow FSBO listing.
The main downside to selecting "No" to 3rdParty website syndication is that your listing will not appear on any third party websites (so you miss out on potential buyers). Your listing will still appear on broker sites, unless you choose to opt out of that as well. The secondary downside to keeping the Zillow FSBO listing is having real estate agents calling to solicit your listing.
Can I still make changes only to my Zillow listing (e.g. add my contact info) even if the MLS listing overrides it?
Yes, as the listing broker we are able to directly edit the Zillow listing for you. Since the Zillow listing does not need to follow the same rules as the MLS, we are able to add things to the description such as your name and phone number.
If you submit an MLS listing change to us, we can make any changes you need to your Zillow listing, including adding your contact information to the public remarks.
Why are my Zillow / Realtor.com buyer leads going to other real estate agents and not to the listing agent (homecoin.com)?
One way that Zillow / Realtor.com makes money is by selling leads to buyer agents. The fact they are selling these buyer leads is a point of contention within the real estate industry, as the listing agents believe the leads should go directly to the listing agent. One of the arguments these websites make for selling the leads is this is how they can keep the website running. The fact remains that Zillow / Realtor.com / etc do sell the leads and there is nothing we can do to stop that.
The best advice we can give is that once you have created an MLS listing on homecoin.com, submit an MLS listing change to have us place your name and phone number in the property description (this only applies to Zillow) - this way buyers have a good chance of contacting you directly. As always, any buyers that contact homecoin.com directly will be forwarded to you via email.
How do I stop Zillow from displaying the Zestimate, also known as the auto valuation model (AVM)?
On most MLS listings, there is a field for "AVM" or "Auto Valuation Model". The field is for telling the MLS if you want to allow websites to display the computer generated estimate of the home value (AKA Zestimate on Zillow). The options are "Yes" or "No".
If you select "No" to the "AVM" field, then websites should not be displaying the home value estimate. Note that we cannot control whether or not websites display the value estimate. If you have selected "No" but are finding that Zillow is still displaying the value estimate (AKA Zestimate) then you should contact Zillow directly here